How We Drove 250K+ App Installs for Klarna

The Challenge

Klarna needed installs at scale, but downloads alone would not move the business. The brief was to attract users who would activate and keep using the app, while making Klarna's value proposition land clearly across many countries and languages.

Our Solution

We built a multi-channel, multi-language growth strategy designed to drive installs at scale and keep users engaged.

• Facebook and TikTok fueled the top of the funnel with mass reach, delivering localized creatives in multiple languages to connect with users in their own voice.
• Google Ads served as the retargeting powerhouse, converting warm prospects into app installs and activated users.
• Feature-driven messaging went beyond generic ads, highlighting Klarna's installment plans and flexible payment features so users had a compelling reason to download.

Strategy in Action

1. Localized acquisition. Creatives delivered in multiple languages to match regional preferences, using TikTok for viral reach and Facebook for precision targeting within each language market.
2. Feature-led conversions. Ad messaging focused on Klarna's installment plans, showing users the immediate financial benefit of downloading.
3. Retention by design. Layered retargeting with Google Ads re-engaged high-intent users, optimizing not only for installs but for activations and recurring usage.

The Results

Why It Worked

We did not just run ads. We spoke users' language, highlighted what mattered most, and followed them through the funnel. By combining localized creatives, feature-led storytelling and performance-driven retargeting, we delivered sustainable growth with long-term impact.