Arslan
+92 314 936 4308
Case Study
iMobile / Retail and Repair / United Kingdom

How We Scaled Lead Bookings for iMobile's 26+ UK Branches

iMobile was already generating leads, but volume was not enough to fuel 26+ branches across the UK. The goal was to increase lead flow and build a systemized process where leads could be consistently booked across different cities.

17,472
Total Leads
$348K
Total Spend
$19.93
Avg Cost Per Lead
26+
UK Branches

The Challenge

Leads were coming in, but not at the volume or consistency 26+ branches required. The brief was to scale lead flow and turn it into a repeatable, city-by-city system where leads reliably converted into bookings.

Our Solution

We built a scalable lead generation and conversion system that blended trust, creativity and precision targeting.

  • Leveraging brand trust. Used iMobile's existing 3D mascot, FELIX, which had already built recognition and trust among customers.
  • Authenticity and offers. Combined real customer images with limited-time offers to boost credibility and urgency.
  • Systemized conversion. Optimized the website and booking system so leads did not just come in, they actually booked.
  • Retargeting with deadlines. Designed subtle, deadline-driven retargeting ads that nudged interested users to confirm their bookings.

Strategy in Action

  1. Creative trust drivers. Incorporated FELIX alongside real customer visuals to balance brand personality with authenticity.
  2. Offer-led campaigns. Promoted repair discounts and seasonal offers to accelerate lead capture.
  3. System optimization. Streamlined the website and booking flow for easier lead confirmation.
  4. Retention and retargeting. Rolled out deadline-based retargeting ads to push high-intent prospects over the line.

The Results

$348,303
Total Spend
17,472
Leads Generated
$19.93
Cost Per Lead
26+
Branches Served
iMobile Meta Ads Manager spend and results dashboard
Meta Ads Manager view of total spend across the branch campaigns.
iMobile website optimized for bookings
The optimized site and booking flow built to convert leads into bookings.

Why It Worked

We did not just generate leads, we built a reliable system that scaled across 26+ branches. By blending brand storytelling, real proof, offer-driven urgency and booking optimization, we delivered both volume and quality at a sustainable cost per lead.

Scaling lead gen across locations?

I build multi-branch lead systems that stay consistent and profitable as you grow. Let us build yours.

Let's build your growth system View all case studies